Thrust Areas

Film making

A comprehensive introduction to the art and craft of filmmaking. Through a combination of theoretical study and practical exercises, students will gain a fundamental understanding of the various elements involved in creating a film, including storytelling, cinematography, directing, editing, and sound design. By the end of the course, students will have the knowledge and skills necessary to conceptualize, plan, and produce their own short films.

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Journalism and News Production

This provides a comprehensive exploration of the principles and practices of news production and journalism in the digital age. Students will examine the role of journalism in society, the ethics and responsibilities of journalists, and the evolution of news media platforms. Through a combination of theoretical study, practical exercises, and case studies, students will develop the skills and knowledge necessary to produce accurate, ethical, and compelling news content across various mediums.

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GraphicDesigning and Animation

This provides an introduction to the principles and techniques of graphic design and animation. Students will explore the creative process behind designing visual elements and bringing them to life through animation. Through hands-on projects and practical exercises, students will develop proficiency in industry-standard software tools and gain the skills necessary to communicate ideas effectively through visual media.

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Game designing/developing

Game designing/developing provides a comprehensive introduction to the principles and practices of game design and development, equipping students with the knowledge and skills to create engaging and interactive gaming experiences. Through a combination of theoretical study, practical exercises, and hands-on projects, students will explore the various elements of game design, including game mechanics, storytelling, level design, and user experience. Whether aspiring game designers, developers, or enthusiasts, this course offers a solid foundation for understanding the complexities of game creation.

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Multimedia Production

Multimedia production involves the creation of content that integrates various forms of media such as text, audio, images, animation, video, and interactive elements. This can include anything from creating a video advertisement to developing an interactive website or designing a multimedia presentation.

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Advertising and PR

Advertisements emphasise short-term objectives like marketing (product promotion) to increase sales during particular times of the year. Long-term objectives of public relations strategies include fostering stakeholder loyalty, creating a sustainable brand image, and providing the media with useful brand information.

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By the Numbers

296

PG Students

43

Scholars

16

Faculty

8

Staff

15

Projects

261

Publications

1250

Citations

6

H-Index

Message from the HOD

Dr. S. Arulchelvan

PROFESSOR

          "Learning gives creativity, Creativity leads to thinking, Thinking provides knowledge and Knowledge makes you great" - A. P. J. Abdul Kalam To harness the power of creativity in students through structured learning is what the Department of Media Sciences, Anna University has been doing since its inception in 2002. The Department of Media Sciences, Anna University, is a premier centre of media education and research in India. The media landscape is rapidly evolving. Understanding this dynamic, the department has set up learning activities that allow students to discover differences between the past and present and explore how the digital age has now changed the way media function. The Department is contemporary, internationally relevant and it meets the latest industry standards. The students are allowed to explore their creativity in relevant, interesting, and worthwhile ways. Regular workshops, lectures and interactions with experts and the industry have helped our students keep pace with changing technologies. The well qualified and experienced Department faculty work with excellent team spirit in a different technical team which leads to key research publications in multiple media related areas. Our efforts are also enhanced by the vital involvement of inspirational alumni, who are doing innovative and transformative things in their personal and professional lives to make the Department grow from strength to strength. Your passion is our purpose.